Most Homeowners Overlook This Value-Boosting Home Improvement, Says Roofing Expert

News Desk | August 14, 2025 | Business, International | Follow on Google News

Most Homeowners Overlook This Value-Boosting Home Improvement, Says Roofing Expert – Why roof color could be the key to faster sales and higher offers

Key Points:

• Roofing expert explains how roof color can significantly impact home value and buyer perception, with most real estate professionals agreeing it matters
• Expert shares which roof colors perform best, and provides tips for choosing the right shade and material for maximum appeal
• Specialist warns that roof color makes up to 40% of your home’s visible exterior, making it a major factor in first impressions

When you’re thinking about boosting your home’s value, you probably focus on fresh paint, updated kitchens, or pristine landscaping. But there’s one major element that, according to this expert, homeowners consistently overlook – and it’s literally sitting right above their heads.

According to recent industry research, 91% of consumers and 87% of real estate professionals believe that a roof color that matches the rest of the exterior increases the value of a home. Despite this overwhelming agreement, most homeowners don’t even consider their roof when planning improvements.

“Your roof represents up to 40% of what people see when they look at your house,” explains Jeff Berzolla of Instant Roofer, a platform that uses AI-powered roof calculators to deliver accurate roofing estimates nationwide. “It’s one of the biggest visual elements of your property, yet it’s the last thing people think about when they want to increase curb appeal.”

This oversight could be costing homeowners thousands in potential value. Berzolla reveals why roof color deserves serious consideration in any home improvement strategy.

Why Roof Color Matters More Than You Think

The psychology behind roof color runs deeper than simple aesthetics. When potential buyers pull up to a property, they form their first impression within seconds, and your roof plays a starring role in that moment.

“Think about it from a buyer’s perspective,” says Berzolla. “They’re not only looking at your house, but imagining themselves living there. A roof that clashes with the exterior or looks outdated can immediately make a property feel less desirable, even if everything else seems perfect.”

In addition to visual appeal, roof color has an impact on energy efficiency. Dark colors absorb more heat, which potentially increases cooling costs in warmer climates. Meanwhile, lighter shades reflect sunlight and can help to reduce energy bills. This practical consideration increasingly influences buyer decisions the more that energy costs continue rising.

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The Colors That Win

When it comes to market appeal, not all roof colors are created equal. Berzolla says these colors are the top performers based on broad market research and buyer preferences.

Charcoal and Dark Gray: These colors offer versatility and sophistication. “Gray works with almost any exterior color scheme,” notes Berzolla. “It’s modern enough to feel current but classic enough to age well.”

Earth Tones: Browns, tans, and warm grays complement natural materials like stone and brick. These shades particularly shine in suburban and rural settings where homes blend with natural surroundings.

Black: While bold, black roofs create striking contrast and work especially well with white, cream, or light-colored exteriors. “Black makes a statement, but it needs to be intentional,” Berzolla explains.

What to Avoid: Bright blues, greens, or reds might express personality, but they can limit your buyer pool. “Unique colors are risky because they’re so personal,” warns Berzolla. “What you love, the next buyer might hate.”

Expert’s Tips for Choosing the Right Roof Color

Berzolla outlines several pointers for making the right color choice.

1. Consider Your Climate 

In hot regions, lighter colors help reflect heat and reduce cooling costs. In cooler areas, darker shades can help absorb warmth. “Don’t think only about looks; consider living costs too,” advises Berzolla.

2. Match Your Home’s Architecture 

Traditional homes benefit from classic colors like charcoal or brown, while contemporary designs can handle bolder choices like black or deep blue. “Your roof should complement your home’s style rather than competing with it,” he notes.

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3. Look at Your Neighborhood 

While you don’t need to match every house on the block, extreme departures can hurt resale value. “You want to fit in with the rest of the neighborhood while still standing out for the right reasons,” Berzolla suggests.

4. Think Long-Term 

Trendy colors might look great now but could feel dated in five years. “Stick with colors that have staying power,” recommends Berzolla. “Your roof is a 20-30 year investment.”

Jeff Berzolla, roofing expert at Instant Roofer, commented:

“Homeowners usually think curb appeal is all about the front door color or flower beds, but they’re missing the biggest opportunity right above their heads. Your roof of course is there to serve as protection from the elements, but it’s also a design statement that buyers will notice immediately.

“I’ve seen beautiful homes with updated interiors sit on the market way longer than they should, simply because the roof color felt off. Maybe it was a bright red tile that clashed with everything, or a faded green that screamed ‘outdated’. Compared to kitchen renovations, these aren’t expensive fixes, yet they do have a similar impact on buyer perception.

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“The data doesn’t lie: when 87% of real estate professionals say roof color affects value, that should get every homeowner’s attention. Smart homeowners think of their roof as part of their overall design strategy instead of simply a functional necessity. Remember, buyers often drive by properties they’re considering before they even schedule a showing.”