Culture Kicks Rebrands as Culture Media & Entertainment

Dil Bar Irshad | August 7, 2025 | Gaming, Entertainment | Follow on Google News

Culture Kicks Rebrands as Culture Media & Entertainment

Launches First-Ever Sports Creator Network for Gen Z & Gen Alpha & Debuts Flagship College Tour

Featuring Prince Maynard, Elishiva, Beau Brown, Cole Jernstedt, Frank Michael Smith, Brad Kraut, Gabby Gonzales, Mikey Brown, Chase Young, Gigi Michelle & More

MIAMI, FL (August 7, 2025) — The future of sports media isn’t being built in a studio — it’s being created by athletes, creators, and digital natives in real time.

Introducing Culture Media & Entertainment, the next evolution of Culture Kicks — a brand born out of a Philadelphia basement during the pandemic, founded by Chase Young and Alex Lotier with a simple mission: give Gen Z a voice in sports culture.

Since then, what started as a sneaker page has grown into a 5M+ follower platform with 10 billion+ lifetime views, and now, a network of ten breakout creators carrying 25 million followers of their own, Culture Media is reimagining what sports content looks like — authentic, fast, platform-native, and ready to be monetized from day one.

This August, Culture Media launches the Culture College Tour — a 10-week, creator-led content campaign powered by the first-ever sports-focused creator house built for Gen Z and Gen Alpha. Real athletes. Real creators. Real-time content — made for the platforms where the next generation lives.

“Barstool built the playbook. Whistle built scale. We’re building what’s next, a creator house centered on sports, powered by the voices that define Gen Z and Gen Alpha,” said Alex Lotier of Culture Media.

WHAT’S NEW AND WHAT’S HOT

While Culture Media is expanding far beyond its sneakerhead roots, it hasn’t forgotten where it came from. Sneakers will always be in the DNA. But now, the brand sits at the heart of where.

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sports and culture collide — touching:

• Sneakers & Collectibles
• Sports & Fitness
• Entertainment & Music
• Fashion & Lifestyle
• Live Events & Athlete Access

This also includes two new verticals launching in August: Creator University, a paid platform designed to teach students the strategies and skills behind successful influencer marketing, and CultureBets, the brand’s new in-house affiliate sportsbook aimed at driving creator-led betting content and revenue.

INTRODUCING THE CULTURE COLLEGE TOUR

Launching August 30, 2025, the Culture College Tour is the anchor of Culture Media’s fall content engine, bringing together top creators, high-energy student audiences, and diehard alumni across the South, Midwest, and East Coast. Each stop becomes a branded content sprint — from Friday trivia to Saturday tailgates to Sunday banter.

Tour Schedule Includes:
Week 1: LSU @ Clemson | August 30th, 2025

Week 2: TCU @ UNC | September 1st, 2025

Week 3: Georgia @ Tennessee | September 13th, 2025

Week 4: Florida @ Miami | September 20th, 2025

Week 5: Oregon @ Penn State|  September 27th, 2025

Week 6: Wisconsin @ Michigan | October 4th, 2025

Week 7: Georgia @ Auburn | October 11th, 2025

Week 8: Tennessee @ Alabama | October 18th, 2025

Week 9: Michigan @ Michigan State | October 25th, 2025

Week 10: North Carolina @ Syracuse | October 31st, 2025

The Culture College Tour Will …

• Create viral, short-form video around college football’s biggest weekends
• Showcase authentic fandom from dorm rooms to the 50-yard line
• Build brand love with 18–24-year-olds on their turf
• Deliver full-funnel content for sponsors, from TikTok to Twitch

THE FORMAT: 5 CORE SERIES. 1 UNFORGETTABLE WEEKEND.

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Every game weekend on the Culture College Tour will include:

1. Friday Afternoon – Calm Before the Storm
   Alumni trivia, nostalgia clips, and “man on the street” hype.
2. Friday Night – Pong Tournament Series
   Creator-led fan battles, meet-and-greets- and more at local venues close to campus.
3. Saturday Morning – Tailgate Takeover
   Real fans, real food, real talk. Branded experiences front and center.
4. Saturday Kickoff – The Triple View
   Culture goes inside the stadium from nosebleeds to field.
   One branded clip “guaranteed” to go viral per game.
5. Sunday – Pro Football Game of the Day
   Creators wrap the weekend with Pro picks + reactions, keeping virality and our brand partners in the conversation through Sunday night.

THE NUMBERS BEHIND THE TOUR

• 10 Schools. 10 Weeks.
• 250+ Branded Videos distributed across Culture’s channels
• 50+ Million Impressions over the course of the season.
• 7 Creators Per Game, creating daily short-form and long-form content
• 15+ Distribution Channels: TikTok, Reels, Shorts, Snapchat, Twitch, YouTube, and more

Featured Creators Include:
1) Elishiva (TK) – 2 Million Followers

2) Big Beau Brown (IG) – 6.6 Million Followers

3) Prince Maynard (IG) – 1.9 Million Followers

4) Gabby Gonzalez (IG) – 3 Million Followers

5) Brad Kraut (IG) – 1.4 Million Followers

6) Gigi Michelle (IG) – 512,000 Followers

7) Mikey Brown (IG) – 147,000 Followers

8) Frank Michael Smith (TK) – 3 Million Followers

9) Cole Jernstedt (IG) – 592,000 Followers

10) Culture Kicks himself Chase Young (IG) – 5 Million Followers

ABOUT CULTURE MEDIA & ENTERTAINMENT

What started as Culture Kicks — a pandemic-born sneaker page in a Philly basement has become Culture Media, a creator-first media company serving Gen Z and Gen Alpha. With 5M+ followers and 10B+ views, Culture now blends live events, athlete access, fashion, music, and content strategy into one monetized ecosystem, built for the future of fandom.

Culture isn’t just covering the game. It’s creating the culture around it.